Stella Artois works with the NGO Water.org, to help more than 1.7 million people in the developing world gain access to clean water.

In 2019, every purchase of Stella Artois gave a month of access to clean water to someone living without it. When a small choice, like which beer you have while you watch “the big game,” can make a such big difference, why not change up the usual?

We recruited some of the most iconic characters of all time to change up their signature drinks for the cause.

We started with a few “subtly” branded teasers, to get people excited
about the return of two of the most iconic characters.

And last but not least, Water.org co-founder Matt Damon explains just how easy it is to change a life with Stella Artois.

We worked with the most amazing team:

Creative Directors: Jonathan Santana and Erik Norin

Writers: Mike Vitiello and myself

Art directors: Rachel Ellam and Trevor Gilley

Directors: Traktor

DP: Hoyte van Hoytema

Photographer: Miles Aldridge

Director (Matt Damon): Joshua Neale