Adidas global women's
watch us move: adidas gets a
new global women’s platform
adidas wanted to prove that it’s a brand for women.
But the last thing women want is another ad talking at them.
So we decided to pass the mic and the spotlight.
Watch Us Move gives real women the stage to make their own moves.
We brought together a cast of 10+ athletes and artists to showcase the vast power of femininity in motion. The result is a cross category anthem, uniting adidas performance and adidas originals.
From this work, Watch Us Move became the global adidas women’s platform.
Alongside our launch film, we created individual pieces focusing on
movement influencers like Jessamyn Stanley and Oumi Janta.
We were also able to include BLACKPINK in the campaign with
their own film featuring the adidas originals line.
Throughout the campaign, we took every opportunity to work with women: behind the lens, in the editing suite, in the color studio, and more. It was incredibly rewarding.
