Target wanted to show up at the 2018 GRAMMYs. So, we made a three-minute and 15-second music video for the Zedd and Maren Morris song, "The Middle,” a perfect anthem for Target’s signature optimism. We brought it all to life with the legendary Dave Meyers and veteran choreographer Hi-hat.

“Many songs have topped both radio and streaming charts, but what really makes
"The Middle" a new model for pop hits is its omnipresent use in Target's spring ad campaign. (Note: It actually took me a minute to realize how "The Middle" pairs nicely with Target's logo.)” - Forbes

“Who ever the creative director was at the ad agency who commissioned ‘The Middle’? That version should get a Grammy.” 
- NYT’s Popcast

I have heard this song at: every grocery store, urgent care, my eyebrow place, countless Ubers, my dreams, my nightmares, a t-shirt shop in San Diego.

Creative Direction: Craig Love, Michael Ian Kaye

Writers: Jackie Meyer

Art Directors: Rachel Ellam, Tanner Shea