For my first project at Polaroid, I helped launch the Polaroid Go, the world’s smallest instant analog camera, and the first new film format for Polaroid in decades.

It’s designed to be the creative companion for the next gen of Polaroid photographers. Portable, wearable, adorable.

To launch, we created a psychedelic visual world, brining Polaroid’s classic rainbow look to life for the younger generation.

And then we put the Go in the hands of today’s up-and-coming creative types, creating films, editorial content, and social for each of our young stars.